Jolier and Jolier ONE - labels were founded in the beginning of 2008 in Helsinki by Finnish fashion designer Sveta Planman. Born in Russia grew up in Finland she studied fashion industry and design for ten years in four schools of Finland and Italy. In 2005 Planman graduated from the University of Art and Design Helsinki. As her MA-diploma work she launched her first collection, it was also a starting point of creating the labels.
Jolier is a slender look women’s wear and Jolier ONE an innovative garments with limitless uses. Both designed by Planman represent the core values of the labels: innovation, multifunction, sustainable design and femininity. Also typical jolier - adjustable fitting - one size fits many.
Jolier - to make something beautiful - perfectly reflects concept of the collection. Clean lined beautifully shaped pieces are finished off with sophisticated design details. All collections are designed to bring forward the grace and slenderness of the client. Smart design pieces are well suited for everyday life as well as celebrations. Jolier – wear lines are produced in Finland and Estonia with the highest of quality standards.
Jolier ONE - unique garments brings a new way of dressing to the global fashion. This one piece garment can be used in several different ways: as skirts, tops, boleros, tunics, bags and many, many more. Our Style Guide show how to use Jolier ONE in 56 published ways. Garments one adjustable size fits all, also mothers become. Made ecologically completely in Finland, manufacturing process creates no waste or leftover materials. Size of small handbag – garment is useful in traveling and everyday life. Timeless, created like a classic design piece, to be independent of quickly changing fashion trends. Jolier ONE Reclaimed - line is an even more ecological version of the ONE - garment. Pieces are made from recycled textiles, with support to developing countries.
