JOLIER Fundamentals

Transformable and sustainable fashion brand

The brand key concept is a Two in One idea. Every Jolier is either transformable or reversible and has two pieces in one. In transformable collections the form changes and in reversible the colour changes. With these innovative features the outfit can be changed from office to party and from casual to outstanding in an instant. Sophisticated collections are designed to stand the test of time. The transformability of pieces allows them to last longer without losing their edge.

All Jolier pieces come in multi-fitting sizes. Collections are manufactured in Finland and Estonia with high quality standards. Every season new collections are launched to join the previous ones, collections are continuous and available throughout seasons.

The Story

“Transformability in clothing has always intrigued me…”

In 2008 fashion designer Sveta Planman created Jolier in Helsinki, Finland to offer the market a unique concept combining transformability and fashion. Planman received a broad view of the fashion industry from design to manufacturing in four schools over Finland and Italy. In 2005, she graduated from the University of Art and Design in Helsinki and launched her first collection soon after. “Transformability in clothing has always intrigued me and I wanted to create something new. It was important respond to the challanges the fashion world is currently facing: size problems, short time of use and sustainability.” Planman says.

Headquartered in Helsinki, JOLIER is a young and promising award winning brand (Venture Cup 2010 innovative concept and Top 10 business plan) looking to expand in EU.