Jolier was featured in the UK edition of Financial Times’ monthly luxury lifestyle magazine “How to Spend it” in November 5/November 6 issue. The brand was featured in an article on transformable fashion which discussed the trend of transformability as a contemporary phenomenon.
“It is great to see that the interest towards transformable fashion has been noticed…”
“Change of a dress” (written by Avril Groom) describes how transformability in clothes is here to stay. The article featured an image of Milan amber silk dress and several quotes from Jolier’s CEO Sveta Planman. Planman discusses e.g. the arising need for transformable fashion and the future for the business in the article. “Being featured in a magazine such as How to Spend It has been very important for Jolier. It is great to see that the interest towards transformable fashion has been noticed, I am certain that transformable fashion is the fashion for the future and here to stay.” Planman comments.
